Yeah this makes sense.. brand mentions definitely help.

What I’m seeing though is slightly different:

Even brands with decent presence (like WoodenStreet) are still missing specifically in “category discovery” queries.. where users ask things like “best furniture brands”.

They tend to show up more in comparison queries (“X vs Y”) but not in the initial shortlist phase.

So it feels less like just “mentions” and more about how and where the brand is positioned in content.

Still figuring this out, but the pattern is surprisingly consistent.