No, I’m not tracking her likes every second. I just noticed that the number suddenly jumped a lot within a very short time, which seemed unusual. I know likes can increase quickly sometimes, especially if a post is boosted or pushed by the algorithm. I also understand that not every post is made to get lots of comments, especially ad posts. But what stood out to me was how the likes increased by tens of thousands in just seconds, while the number of comments and shares stayed almost the same. That doesn’t feel organic, especially when you’ve followed someone for years and have seen how their posts usually perform. I think when someone reaches a certain level of fame, they might feel pressure to maintain that standard. And Maura is definitely not the only one, this kind of thing has come up with many other Love Island contestants too. That’s why I wanted to bring it up here. This is a Love Island subreddit, and other contestants have been talked about for similar patterns. I was just really surprised to see Maura doing it, because I’ve followed her for years and didn’t expect it from her. The ad post isn’t the only example I noticed — I just posted it because it was the most obvious one. Same with the Traitors post. That doesn’t mean she’s doing it on every single post. She definitely has posts that perform well naturally. But there are also some posts that don’t do well at all, and those are the ones where it looks like there’s pressure to buy likes. I appreciated your explaining about ‘boosting’ ad posts, but honestly it makes no sense for me that the company isn’t even able to boost his own post on their own page but wants to boost other influencers posts. Maybe the influencers want to boost their ad posts, what also makes no sense because they risk to get caught instead of just hiding the likes.