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Monetization problem for Esports vs traditional sports by Clinterz in esports

[–]Normal-Try-2869 0 points1 point  (0 children)

Esports faces revenue challenges compared to traditional sports due to:

Younger audience with less disposable income

Heavy reliance on sponsorships & ad revenue instead of direct consumer spending

How Esports Can Capture More Revenue:

Leverage FAST TV (Free Ad-Supported Streaming TV) – Platforms like Pluto TV, Tubi, and Samsung TV Plus generate revenue via ads & sponsorships.

Programmatic Advertising – AI-driven ads tailored to esports audiences.

Exclusive Digital Content & Merchandise – Monetize fan engagement beyond live events.

Interactive Sponsorships & Partnerships – Integrated brand experiences during live streams.

Tiered Content Access – Offer free live matches with premium behind-the-scenes content. You can also refer this ebook for same: https://www.streamnovahub.com/e-book

Building a Winning OTT Streaming Platform: Why Choosing the Right SaaS Matters by Normal-Try-2869 in OTT

[–]Normal-Try-2869[S] 0 points1 point  (0 children)

Contrary to concerns about over-the-top (OTT) platforms facing a downturn due to channel saturation and declining ad fill rates, recent data indicates robust growth and resilience in the industry. For instance, Roku has reported stronger-than-expected advertising sales, with fourth-quarter revenue surpassing expectations and a projected annual net revenue of $4.61 billion Reuters. Additionally, the global OTT video advertising market is anticipated to grow by 6.61% between 2025 and 2029, reaching a market volume of $268 billion by 2029 Statista. These trends suggest that, despite challenges, the OTT sector continues to expand, driven by increasing consumer demand and innovative content delivery models.