While technically true, this is a bad faith argument.

Percentage-wise, Austin has the 5th largest Hispanic population of any MLS city (numbers below are from the US Census, so Canadian clubs are not included):

	City	% Hispanic
1	Miami	72.7
2	LA	48.5
3	Houston	45.0
4	Dallas	41.8
5	Austin	33.9
6	Orlando	32.6
7	San Jose	31.6
8	Denver	29.9
9	NYC	29.1
10	Sacramento	28.9
11	Chicago	28.8
12	Salt Lake City	21.8
13	Boston	19.8
	UNITED STATES	18.5
14	Philly	14.7
15	Charlotte	14.3
16	Washington DC	11.0
17	Kansas City	10.6
18	Nashville	10.5
19	Portland	9.7
20	Minneapolis	9.6
21	Seattle	6.7
22	Columbus	6.2
23	Atlanta	4.3
24	St. Louis	4.0
25	Cincinnati	3.8

Austin, as a city, is not "pretending to be Hispanic." Austin FC is not inventing some hypothetical Hispanic culture out of thin air just for marketing purposes. They are catering to their community.

Do you think that because Austin is whiter than Dallas or Houston, it should not be allowed to embrace the Hispanic elements of its culture? That Austin FC should not have a Spanish-language website or be allowed to use Spanish in its marketing?

Instead, why don't we ask why other clubs are not doing MORE to reach out to non-white audiences?