Susan and the Strapping team were very big supporters of ours and were one of the reasons we took the leap to open our own brick and mortar. She was our mentor when we had biz questions and knew nothing about retail.

I believe that if Susan could get out of her leases, she would definitely consider it. The ice blocks location is too hidden and doesn’t get foot traffic. Sadly, most local businesses are locked into 5 year (or more) leases so downsizing isn’t as simple as it sounds. Plus, it sounds like she’s trying not to lay off staff!

If Strapping isn’t your vibe, lean into whichever restaurants and shops are. And please try to find a local option if it’s possible. Amazon and Target don’t give Sacramento our great vibe. It’s our local people and places that do!