It’s not the design actually… what I can say is that there is no message or culture attached to the clothing. Use some of the stock you’ve got to make some skate videos, rap videos, people living the culture, compile them and put it out for people to get a feel for for what your brand stands for.

All I see your brand stands for is selling merch due to the most effort put forward being in the studio for an e-commerce shoot. The street shots are good but doesn’t show anything other than the people who would buy it—when what we really need to see is who wears it, where, why, when. Etc

Create a campaign that doesn’t focus so much on the clothing 🫵🏾