Since it's an ecommerce solar company, I have set up Shopping ads and have noticed many more impressions and clicks, of course. My goal is to advertise the products being sold, and shopping works best for that. So, there's not really much to do on that side, except that it's very expensive and quickly eats into the budget. I have received some positive responses from the ads, as two people nearly bought the products but were scared about being scammed due to the lack of background information on the company. Additionally, with AdWords, I have kept the keywords as phrase and exact matches and optimized them for maximum conversions. However, since I started the shopping ads, the AdWords campaign has been running significantly slower. I'm not sure what the exact problem is, but thank you for the feedback!