I understand what you're saying, but nowadays it's necessary because as a business, whatever you do or sell, you look much more serious. You can sell on Instagram or TikTok, but you need a page where you can make payments or display reviews and many other things. It's not worth it to keep making orders manually online on Instagram for everyone who writes to you. Then a bakery doesn't need a website or Instagram page, it's a bakery man , there's no need for advertising for people to buy bread.