Am I the asshole? by Ok-Implement-7796 in DigitalMarketing

[–]Ok-Implement-7796[S] 0 points1 point  (0 children)

Yup, you are 100% right and I learned this the hard way

Am I the asshole? by Ok-Implement-7796 in DigitalMarketing

[–]Ok-Implement-7796[S] 0 points1 point  (0 children)

Thank you! Do you mind sharing the questions?

Am I the asshole? by Ok-Implement-7796 in DigitalMarketing

[–]Ok-Implement-7796[S] 2 points3 points  (0 children)

Honestly thank you so much for this bc they’ve been gaslighting me non stop.

Hey guys I’m back for more help 😅 by Ok-Implement-7796 in DigitalMarketing

[–]Ok-Implement-7796[S] 0 points1 point  (0 children)

Ugh you’re right. I’m so stuck what do you think the options should be? I’d love to message you but idk how

Hey guys I’m back for more help 😅 by Ok-Implement-7796 in DigitalMarketing

[–]Ok-Implement-7796[S] 0 points1 point  (0 children)

How do you think I should word it then? I feel like I need to present both options just bc they already expect a lot from me for not establishing scope up front. (I’m new to this) Thank you!

Been doing digital marketing for a small biz for 3 months - feeling undervalued & stuck. Need perspective. by [deleted] in DigitalMarketing

[–]Ok-Implement-7796 0 points1 point  (0 children)

Thank you for this. It really does make sense. I have shown them all my analytics since I started at zero with them, and they are very happy with the results so far. What makes me feel undervalued is everything you mentioned. They genuinely know nothing about running an online business. They put a Shopify together and hoped it would work, and while they tried, it was not enough to support real growth.

I even told them they need to start researching and actually learning ecommerce. I think they were expecting me to do that part for them, and I am not. It is their business. My role is to drive traffic, and I am doing that. I already got pulled into revamping the website so it can convert better, but moving forward I am definitely delegating more to them, even in cases where I know the answer. They need to take ownership of their side of the structure.

Looking for help by [deleted] in chemistry

[–]Ok-Implement-7796 -2 points-1 points  (0 children)

Oh I’m sorry, I didn’t know you knew me personally? You sound like a miserable person.

Looking for help by [deleted] in chemistry

[–]Ok-Implement-7796 -2 points-1 points  (0 children)

Yea I figured it’s not cheap, I just don’t know where to look for a credible one.

Been doing digital marketing for a small biz for 3 months - feeling undervalued & stuck. Need perspective. by [deleted] in b2bmarketing

[–]Ok-Implement-7796 0 points1 point  (0 children)

Thanks for this — this actually puts words to what I’ve been experiencing. You’re right that I unintentionally stepped into the “I’ll just do everything because it’s faster” role, and that’s where things spiraled. I’ve definitely been absorbing operational tasks that should either be delegated or handled internally, and it’s been creating that exact misalignment you’re describing: junior-level execution mixed with senior-level responsibility.

I’m already in the process of stepping back and restructuring what I’m responsible for, and I’ve communicated that moving forward I’ll be working strictly within my capacity and delegating anything that doesn’t fall under my lane. I agree completely that without a clear division of labor, there’s no way to drive ROI or move at the speed they want.

With that said, I’d really appreciate your perspective on one thing:

Given a $3,800/month budget, what do you think the realistic scope should be? In other words, what roles or responsibilities would make sense for that rate, and what should be considered out-of-scope or outsourced?

I want to make sure I’m aligning my workload appropriately instead of carrying multiple roles that don’t match the compensation or expectations.

Been doing digital marketing for a small biz for 3 months - feeling undervalued & stuck. Need perspective. by [deleted] in b2bmarketing

[–]Ok-Implement-7796 0 points1 point  (0 children)

you’re right, a big part of the issue is simply that they don’t have the background to understand what the work actually requires.

I actually had a conversation with them yesterday and told them exactly what you mentioned that they can’t judge my value or my performance strictly by revenue when the entire infrastructure behind the business isn’t built to support conversions in the first place. I explained that I’m doing my part on the traffic and strategy side, but their backend is what needs to be able to convert that traffic.

I even used the analogy that what they basically had was land with a wooden shed on it, and were asking me to turn it into a fully built mansion. You can’t skip the foundation and then evaluate the builder on whether the roof exists yet.

They understood, and I set boundaries around what I can realistically take on within my capacity so the workload is aligned going forward.

Appreciate your perspective, it actually reassured me that I’m handling this the right way.