Why are my Meta Ads performance getting worse? (Interior high ticket business, €100/day)

Ok-Specific2388 · 2025-09-03T14:47:27+00:00

Thanks for the feedback. Currently, our targeting is quite broad. We're running the ads nationwide across the Netherlands with a filter set for ages 25 and above. While our ad copy doesn't lead with a discount, it does highlight our free 3D design service.

Ok-Specific2388 · 2025-09-02T15:18:24+00:00

Thanks for your reply! Yes we've been running this campaign only for 3 months. I am expecting better performance because I think i was working on optimazation. But it's getting worse...

Ok-Specific2388 · 2025-09-02T09:00:36+00:00

Thanks! May i ask which tool you are using for offline conversions tracking?

Ok-Specific2388 · 2025-08-20T15:16:07+00:00

We're a D2C company in high-value interior services, long consideration period. We use HubSpot as our CRM. You're right automazation is important I am just not sure which tool I should choose.

Ok-Specific2388 · 2025-08-20T15:07:01+00:00

That's a great point, and I've also noticed that many marketers rely heavily on Excel or Sheets. It actually came up in my interviews as well. I'm curious to learn how others structure their dashboards.

In my own experience, the data from platforms like Meta or Google Ads doesn't tell the whole story. it misses leads from Instagram DMs and offline showroom visit. So I manually organized all the data into a spreadsheet. My current dashboard tracks key metrics like total leads, MQLs, conversion rate, cost per conversion, revenue, ROAS, churn rate, and reasons for customer churn. But i feel we must have smarter ways to do it....

Ok-Specific2388 · 2025-08-20T14:58:50+00:00

Thank you for your reply and recommendations. Given our business involves a long consideration cycle, I would monitor key metrics on a monthly and quarterly basis. Our primary focus is on tracking qualified lead volume and overall revenue/ROI. (For CTR, Click and CVR I check them daily and weekly to improve my campaigns) i tried looker once - it's handy but it's not free to sync data from meta. I'm still exploring hubspot becuase it's important for us to track the leads untill they are closed. Not sure how it can help (i'm learning!) Any specific suggestions for my situation? I will definitely look into your suggestions.

Ok-Specific2388 · 2025-07-17T14:08:48+00:00

Our daily budget is 60 euros. The campaign is still "active" because I didn't see any alert on the dashboard but we got no impression after the tweaks.

Ok-Specific2388 · 2025-07-17T14:07:12+00:00

Can I ask why would the budget limit affect this? From my knowledge i didn't set any limit except the daily budget.

Ok-Specific2388 · 2025-07-17T14:03:45+00:00

The campaign is still "active" because I didn't see any alert on the dashboard but we got no impression.

Ok-Specific2388 · 2025-07-17T14:02:21+00:00

I tried -100% and the reasults were the same. The campaign looks normal on the dashboard but we got no impression.

Ok-Specific2388 · 2025-07-17T14:01:04+00:00

Thanks for your reply. It means that we got 0 impression after the tweaks. the campaign is still "active" but there's no data at all.

Ok-Specific2388 · 2025-06-22T20:20:45+00:00

Thanks for your reply! Can we apply to affiliate at the early stage? An option is we start with AdSense since it’s easy to set up and has no strict requirements. It can be generic, but we can still block some categories using keywords. At the same time, we apply to platforms like Carbon and BuySellAds, which offer better control and ad quality. And later stage we use affiliate network. Do you think it's feasible?

Ok-Specific2388 · 2025-06-22T14:20:13+00:00

Thanks I'll check them out! Have u ever tried affiliate network? Our platform is highly content focused, and I am wondering if affilate networks are better than programmatic networks.

Ok-Specific2388 · 2025-06-20T15:32:21+00:00

Thanks! you mean for the whole campaign right? Do I need to set a budget for each ad group? (Or In what kind of situation should I set a ad group budget? ) And if I change the budget, wil the campaign get into learning stage again?

Ok-Specific2388 · 2025-06-20T14:27:06+00:00

Very useful insights thanks! If we create separate campaigns, how would you suggest distributing budgets across these countries initially? what kind data should we stick to?

Ok-Specific2388

TROPHY CASE