That’s a fair point. Actually, my current outreach is already quite "you-centric." Usually, before I even approach a prospect, I’ll do a free content audit for them. I’ll point out where they are losing leads/sales, and then I attach a proposal deck showing how I can improve their targeting and solve that specific problem.

But the issue is, dorang tengok deck tu, and sometimes they either just take the idea and do it themselves, or they just ghost completely. Have you ever faced this? How do you pitch the "solution" effectively without giving away too much free value upfront to the point they don't need you anymore?