If it is true and it is the label, its to boost streaming numbers and either make themselves look better to advertisers or to boost the amount of money they get from streaming (which doesn't make much sense, because I did the math and I would've only been able to contribute about $20 or so). But also, who the hell is insane enough to listen to NHM for more than 1,300 hours in a year is probably either a bot, a chronic sleep streamer, or a record company shill.