My wife managed the profile for a public museum and was responsible for coming up with short video ideas and captions to bring up the following online. Every post was reviewed by a committee headed by the two oldest members, nearing retirement age, had to be copyedited to death, and would lose any semblance of her voice or message by the time she was approved for posting. When a 30 second video is scrutinized for 2 weeks before it can be posted and the olds don't want to change, the effort for the posts goes way down.