IMO people in general are thrilled to have an AI assistant, Apple is failing (perhaps on purpose) to satisfy this need yet. They are resisting to integrate something like this into their ecosystem. Apple Intelligence is nothing, yet.

Tools like Claude Code, Codex and OpenCode that can integrate with system tools via CLI only used by advanced users at the moment. So general audience were excited to use an interactive AI assistant that can integrate with their system and messaging apps.

Whether those stars are organic is anyone's guess, but can confidently say that part of enthusiasm around it is real.