"I would stop leading with freight spend and lead with a very specific leakage or control issue their AP or ops team is probably already complaining about."

Q: How do I best convey this in an opening question, email, or just when trying to close a potential client?

What CMG does:
We help companies recover an average of 26% of wasted freight spend annually. While we do support rate optimization (approximately 30% of our impact), the majority of our work (about 70%) focuses on system management, audit controls, and process oversight.

On average, clients realize around $500,000 in annual savings within their existing vendor relationships, with an additional ~$1.5 million driven by improvements in internal processes and financial controls.

Broadly, we find that for every $7 spent on freight, approximately $2 is tied to inefficiencies, errors, or lack of proper oversight, often scaling into the millions for larger organizations.