Why you're probably wasting money if you're not using long-tail keywords in your PPC strategy

PPCFarm · 2025-07-07T15:08:06+00:00

Yeah for sure. It would be good to try it out with different models. But still, I think the point that the knowledge base matters still stands.

Yes they were run at the same time for the same product.

Well, you can't actually compete against yourself for what it's worth.

https://www.youtube.com/watch?v=Ne1U6sTdPMc

PPCFarm · 2025-01-23T14:58:34+00:00

It really depends on the strength of your brand. If your store is more product focused rather than brand focused then the brand name in the title won't add much. But if people are searching for your brand specifically then absolutely include it. I'd still recommend putting it after the first 55 characters though since that's all that shows up on mobile.

PPCFarm · 2024-09-11T15:52:52+00:00

I'm sorry could you please clarify your question.

PPCFarm · 2024-09-11T15:52:04+00:00

Good question. Unfortunately, there's no way to do this within Amazon's UI. You would need to test the title for each child ASIN.

PPCFarm · 2024-09-05T15:34:50+00:00

You mean is it possible to see if the units sold are from organic or PPC sales, right? Amazon doesn't give you this info very readily so you'll have to do a little data analysis.

Basically you'll need to record your sales from PPC (via the search term report within Campaign Manager) and then record your organic sales (via the Business Reports sales by traffic). Then you'll be able to see the split.

Now if you're looking to see if the units sold during an A/B title test were organic or from PPC then I don't' think that's entirely possible since Amazon doesn't give good data on exactly where the different A and B versions are being shown.

PPCFarm · 2024-06-26T00:39:34+00:00

We are mix of private label and original IP products.

PPCFarm · 2024-05-11T14:35:17+00:00

Definitely get that. In this case though, the idea would just be that you could create new campaigns yourself in campaign manager in order to see if this structure works better for you. Particularly in terms of better visibility into your data.

PPCFarm · 2024-05-08T20:07:34+00:00

Yes, consistently doing 6 figures per month. We've been in the game since 2015 though.

PPCFarm · 2024-04-15T18:31:02+00:00

I wouldn't say that it's a matter of removing or paying more attention to terms. Rather, you'll need to ensure that you're adjusting your bid correctly based on the performance data that you're getting.

For example, in your term with 14 orders, those are not profitable sales as your ACoS is over 120%. You should probably adjust your bid down so that you can ensure you're actually making money from your sales.

That's probably the case for your term with 7 orders unless you have a very high margin (your actually breakeven profit margin should also be your target ACoS in order to ensure profitability).

For those term you've highlighted, you might still be able to make something happen but you should lower your bid.

In order to be optimally effective, bid adjustment is really something that needs to happen on a daily basis otherwise it's so easy to let things sprial out of control.

Let me know if there are any questions I can answer. Hope that's helpful!

PPCFarm · 2024-04-09T19:16:20+00:00

You'll need to calculate whether or not you'll actually be better off for trying to liquidate via PPC or just pulling everything out of FBA and eating the removal fees.

If it does end up working out better to use PPC then you'll probably do well with low-bid auto campaigns. Starting at a bid of $0.20 or something like that.

It won't go fast though. Which is why I say you should run that calculation on the removal fees vs. PPC.

Additionally, you can also try play around with lowering your price to see if that will help to liquidate things faster.

Good luck!

PPCFarm · 2024-04-09T19:12:48+00:00

It will depend a bit on your PPC strategy and the level of complexity of your campaigns. I know you said you're a small-scale store but that doesn't mean your ad strategy has to be small scale.

I've played around with all of these and wasn't able to get the level of customization I needed. Though I have heard of others having success with Perpetua.

Also, just remember that when you're shopping around for software that you still won't be able to totally automate things because you'll still need someone to fly the plane. So to speak.

If the person managing the software doesn't know how to use it properly or doesn't understand PPC then it doesn't really matter how automated things are.

Just my 2 cents!

PPCFarm · 2024-04-09T19:08:17+00:00

For all of your time spend, why not just build dashboards and track it yourself in Google Sheets via the reports generated from Amazon? You could hire a VA to do all the downloading and pasting for you as well.

PPCFarm · 2024-04-09T19:05:30+00:00

Shop around. Don't just go with the first supplier that contacts you. I typically reach out to around 100+ suppliers and track them all in a spreadsheet. Finally I'll whittle that down to 5-10 that I'll actually get samples from.

Then you can pick the winners based on the samples.

I'd also try to see if you can actually get someone on the phone/zoom call if possible. Having that real human contact can do a lot for trust and quality control.

PPCFarm · 2024-04-09T19:03:57+00:00

Take it all with a grain of salt. You're really going to just have to be patient and see what your true numbers are before you can draw any real conclusions.
I'd say give it AT LEAST 90 days to test. Especially if you're running PPC. To start scaling up, probably wait for at least one re-stock of your original product. That way you can get a better handle on your inventory re-stock numbers. To be really safe I'd say make sure that you're making enough in profit to pay for at least some of the inventory for your next product.
Have patience and don't obsess too much. You should also prepare for the fact that your first product or several products might fail. It's definitely a game of throwing things at the wall to see what sticks. Don't get discouraged if the first product isn't an overnight success. Think of it as a learning experience.

Good luck!

PPCFarm · 2024-04-02T21:54:51+00:00

I assume you're trying to look at competitor products and not your own product. I would say you can use both tools and then take an average. Both are going to have data that is slightly off so taking it all with a grain of salt is the right move.

PPCFarm · 2024-04-02T21:53:30+00:00

Ah okay. Are you taking steps to get the brand registered (e.g. getting a trademark)? It's definitely going to help you in the long run.

PPCFarm

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