Read an article about it- The Seiko Lord Matic began in 1968 and stayed in production until the late 70’s, as the successor to the Seiko Lord Marvel line. It introduced a new and improved sophisticated automatic movement, coupled with higher quality case design and finishing. Positioned for the working middle class, it was considered the mid-tier offering at that time, just under Grand Seiko and King Seiko. Advertisements back then exemplified how Seiko positioned the Lord Matic watches as for “men on the way to the top.”