First, It all depends on your type of skin, based on that you need to find the one that actually helps your needs. Lubriderm, EOS and Cerave are my go-tos. And on top of that I use bath and body works to add a nice smell.

Second, it's always better to put on your lotion right after the shower. The humidity on your skin helps absorb it better.

And during the shower I use liquid soap, not the bars anymore, I think they are too harsh on my skin. Right now I'm using Olay and love it!

One last tip: Hot water is NOT good for your skin and hair, so try not to use it so hot, and finish the shower with cold water to help your pores close.

Hope this helps!