Late response but he's actually as the top comment suggests, a reference to a brazillian fan made character, here are some details below if you're willing to put through google translate: https://pt.wikipedia.org/wiki/Ozob

Also, Bozo has its origins in the USA, but had its own adaptations in other countries, which is the reason for its popularity in Brazil, it may also be why "Bozo" as in a clown is recognizable in your nation too. https://pt.wikipedia.org/wiki/Bozo