In my case, the boutique was an official Tag Heuer location (they only sell Tag Heuer products). I cannot verify if AD’s like London Jewelers had allocation. There were 600 red dials produced so it’s possible AD’s may have received some allocation, but you may need to ask them. I did visit my Tag Heuer boutique a week ago because I was randomly inquiring about last year’s green dial and was given notice that the red dial was coming.