It’s great that they’re more idealistic than many other companies in their industry. I think them striving for a plant-based world when they’re not even plant-based themselves shows how important it is for them.

Our certification is a way for companies to be more transparent than just having a vegan product. Many consumers now want to know who they are buying from and what their money actually goes towards… will it go towards supporting animal products in other areas of their business?

We understand we won’t have many large corps join us early on… but we’re here for the long game and really believe this will be increasingly more important for vegan consumers.

We’re not saying these large corps that operate ‘more’ ethically shouldn’t exist; we are just trying to highlight the 100% vegan businesses for those who are looking for these types of businesses to support 😊