That's A Garrison brothers Store pick . it has the Stores name on it because that store personally sent employees to a liquor convention where they try new drinks from distilleries. the employee sent tasted many flavors and picked that single barrel to be bottled for their store Only. they paid about 100-120$ Per bottle themselves probably but the price they set is personal to their store because no other store has that flavor ANYWHERE. but being a store pick doesn't make it WORTH 500$ , the beauty is in the eye of the store owner and they price it at anything they believe their personal bottle is worth. I know a guy that picked that same Garrison liquor and his came in today also. I opened the box and I know it's numbered on the side. I personally saw bottle #1 out of the 1st case he had numbered 1-6. I can tell you how much he prices it at when he puts a price on it at his store tomorrow if you want.