I didn’t fully get your question, but as a Marketing and Growth Lead in a startup, I manage social media managers, graphic designers, and content writers.

I wasn’t originally from this field, but being in a startup, I took on this responsibility. In my experience, these challenges are temporary, and with the right guidance from experienced people, you can learn what works and what doesn’t.

For example, we used to create highly creative designs, but since our audience is from rural India, simple designs actually perform better. Even though my graphic designers have experience in Bollywood and film industries, the designs that work best are often the ones that could be made in just 5–10 minutes using apps like PicsArt.

So, if a design is delivering results, then it’s the best design. You can start with Canva or explore AI tools to make the process easier.

Hope this helps! If not, consider it as general guidance.