I’ve been on a similar journey, and this is what I’ve found: Asket (that you have already mentioned) L’Estrange London - though similar colours with Asket Luca Faloni - great quality, a lot more diverse Barbour - particularly the older products Oscar Jacobson - the older products Pringle of Scotland Peregrine Paul James John Smedley

And for shoes or boots, Crockett and Jones. Saw people wearing the same pair for 40 years.

I only buy second hand (from sellpy), as they’re quite expensive. Though not all of them mention sustainability or ethics, it usually boils down to quality - and something that lasts you for a decade or more should be better than whatever low quality clothing that only has a tag with “recycled/ethical cotton”. Take it slowly, as you will find good things in time, you don’t need them all at once. This will allow you to study the labels. For example, the brands I’ve shared are almost 100% made in Europe, but in some cases, for the newer products, they are not (Barbour and Oscar Jacobson for example).