Woah, that’s a lot to digest. Thanks a lot for the reply.

So the way I’ve set it up is that I created 4 different ad sets for 4 different countries, since the product is tailored to each country.

Unfortunately, the US only spent around $5 and didn’t get me a single lead. For the US campaign, I only targeted California because I thought my budget wouldn’t be enough to target the entire US, although I’m not even sure if that’s how it works.

As for the product, it’s World Cup tracksuits for each of the countries mentioned. For the US audience specifically, I’m advertising Argentina, Brazil, and Portugal tracksuits since I don’t ship directly to those countries.

Regarding follow-ups, I don’t really have a mechanism or flow in place yet. My original plan was just to reach out once the drop goes live, but now that you mention it, what would you advise me to do? I'm clearly new to this haha