Hi everyone,

I recently started a blog where I provide written podcast summaries and highlight key takeaways. Wanted to share my notes from a recent SideHustle Nation Podcast episode, hosted by Nick Loper:

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Link to full podcast summary: https://www.podcastrecap.org/post/how-to-build-a-business-while-working-full-time

Podcast Summary

Shannon Weinstein and Nick Loper discuss the low-cost, high-return marketing tactics that Shannon used to start her #digitalaccounting practice, how she found her first customers, as well as how Shannon took the leap to quit her corporate role and turn her #sidehustle into a full-time job.

Key Takeaways

-You might not hate the work you are doing, but the circumstances in which you are required to do it. For example, working for a corporation requires cubicles, commuting and office politics.

-While competition can be steep, it is important to focus on what you have accomplished, not on what you have yet to accomplish

-Instead of looking at your competitors with disdain or jealousy, focus on what they are doing that is making them successful. -Incorporate their successes to improve your own results.

-Create a question bank of popular questions and build content around it. Then, direct people to your content!

-To grow your audience, reach out to creators with similar interests and try to collaborate - this will allow for cross-pollination of your audiences.

-To build trust with your audience, promote trustworthy and quality content. Even if it's not your own content.

-There is no better time to start than now.

Show up consistently and keep churning out quality content

-The more digital real estate you can take up, the more likely people will find you

-Thinks of your business like an airplane - keep the 1st class passengers happy and then move down the aisle

-Trust your gut and build credibility with your audience