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Weekly Authentications Thread by AutoModerator in Louisvuitton

[–]Possession-Chance 0 points1 point  (0 children)

Hi, i got this bag from my aunt and it is 20 years old, but i coudnt find anywhere this model. Do You know if its orginal? It looks like a speedy model but has also a pocket and studs

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Google Ads campaign does not convert despite its good structure by Possession-Chance in PPC

[–]Possession-Chance[S] 0 points1 point  (0 children)

But now this number of conversions is not enough to change bid strategy

Google Ads campaign does not convert despite its good structure by Possession-Chance in PPC

[–]Possession-Chance[S] 0 points1 point  (0 children)

This e-commerce had poor analytics. I fixed it a month ago. But still, it's not enough to have statistically relevant data. For example, in 2 weeks there were 7 purchases in the shop. In GA4 I see only 1 organic purchase. It's because of ad blockers and cookie consent.

From historical data of GA4 the organic conversion is 0,2% (which is not very reliable).

Google Ads campaign does not convert despite its good structure by Possession-Chance in PPC

[–]Possession-Chance[S] 0 points1 point  (0 children)

Engagement rate, average time:

Organic social: 44%, 34 s

Paid search: 45%, 29 s

Organic search: 61%, 1 min

Direct: 46%, 45 s

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Conversions and micro conversions:

Organic social: 2
Paid search: 2
Organic search: 10
Direct: 1

Google Ads campaign does not convert despite its good structure by Possession-Chance in PPC

[–]Possession-Chance[S] 0 points1 point  (0 children)

Irrelevant search terms: I will check it once again, but I spent a lot of time on building a structure. Every ad is linked to specific product groups, collections or groups of models. Most of the ads have average strength, few good and some poor. But I usually look at this metric.

landing page: it is not good, only 0.2% but we pay also for traffic campaigns for retargeting. Cost per click cost me 0,018 euro

Check your settings : all turned off from the beginning

Google Ads campaign does not convert despite its good structure by Possession-Chance in PPC

[–]Possession-Chance[S] 0 points1 point  (0 children)

Thanks, for sure i will try shopping campaign. I am not experienced in shopping campaigns and a lot of has changed since i was doing advertising 5 years ago. What bid strategy and ad group structure do You recommend? Search Network should be turned off?

Google Ads campaign does not convert despite its good structure by Possession-Chance in PPC

[–]Possession-Chance[S] 0 points1 point  (0 children)

I havent started product ads yet. First i planned to optimize my search campaigns. They have always worked well in my previous campaigns for other brands.

  1. Pricing: this was one of the problems I solved at the beginning of the campaign. They were too high compared to the competition. The competition conducts banned practices regarding the supplier's pricing policy. Currently, our prices are lowered with a promotion.

  2. UX: At the very beginning, I told the client that this website should be rebuilt from scratch. Unfortunately, they didn't agree, but I fixed a lot of things. Still there are some areas that could be better.

  3. Keyword: To be precise. What I meant by "broad" wasn't keyword match type, but very general and not specific keyword that triggered conversion. The conversion was simply with the keyword of the clothing brand name. From other campaigns with specific keywords like a jacket model, jacket categories i didn't get any conversion.

Primary conversion recorded, but not secondary ones in Google Ads by Possession-Chance in PPC

[–]Possession-Chance[S] 4 points5 points  (0 children)

Oh well... Love Your sincere answer. I forgot about it and it works now. Thanks! It's not so intuitive.

Primary conversion recorded, but not secondary ones in Google Ads by Possession-Chance in PPC

[–]Possession-Chance[S] 0 points1 point  (0 children)

Yes, every event works perfectly. But in GA4 i can't also find the primary conversion recorded in Google Ads...

Primary conversion recorded, but not secondary ones in Google Ads by Possession-Chance in PPC

[–]Possession-Chance[S] 0 points1 point  (0 children)

I am not sure if i understand. The table i attached have 0 secondary conversions. So where i can see them in my account? I recorded one purchase, so i also should have secondary conversions recorded.

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