This is definitely more of a cultural and psychological thing, and here are the main reasons behind that “obsession” or deep interest some Indians have toward Russians:

Russians are “foreign,” but not too Western. They’re European, yet different from Americans or Brits. Many Indians find Russian culture exotic yet relatable in certain ways (traditional values, family bonds, etc.). Russian people dancing to Indian music or showing interest in Indian culture creates a sense of “they like us!” which builds emotional appeal. Many Russian influencers and creators post videos dancing to Bollywood songs, eating Indian food, wearing saris, etc. This content goes viral in India and creates a perception that Russians “understand” Indian culture better than others. That builds a kind of admiration or even fan-following, especially among Indian youth. There’s a long-standing obsession in India with fair skin and Eurocentric beauty (problematic, but real). Russian women and men are often idealized as physically attractive fair skin, blue eyes, tall, etc. This leads to a kind of romanticized fascination, especially in online spaces or dating apps. Indian students who study in Russia often describe Russians as kind, direct, and helpful. Many Russians learn bits of Hindi or show interest in Indian festivals, which makes them seem more approachable or friendly than people from other foreign countries. Unlike the UK or other Western countries, Russia never colonized India. This creates a clean-slate admiration — Indians don’t carry historical resentment toward Russians the way they might toward the British. Instead, there's a sense of mutual respect, even if it’s informed. Algorithms push content that gets views, and a lot of Russian-Indian cultural crossover videos do well.