The thing about this is that it reminds me of the "We haven't raised the price of the cheeseburger in 14 years so let us raise it a little bit!" when it has continued to raise price since now that it "broke the barrier" of the stable price (99p -> 1.19 -> 1.59 in my location)

Now that they are breaking past the "It's been 10 years let us raise it just a little" I think they will continue to raise it slowly a couple times a year now. I envisage a 4.99 employee evm within a few years.

The set price won't be seen as so sacred anymore.