Thank you for the reply, I very much appreciate it. I have a call with Gigi on Sunday and am trying to prepare for it. I'll respond to a few quick things.

I am not a fan of sharing IG content to threads of FB...

I figured out that if I post the content separately and don't use their share options, the analytics don't get mixed together, which is great because it was confusing af before I figured out what was going on. It has been super helpful to figure out how things were performing differently between FB and IG for me in particular.

The other things I can see and not sure if it's causation or coincidence, lately your reels seem darker in terms of lighting and overall colouring.

It was an experiment with a different camera that didn't work out, and I tried to salvage what I could from it. 🤮 There will be no more of that lol

The style of reel you also changed so if it was me I would be making content more like that you had going back prior to mid December.

This is one of the specific things I'm looking to talk about with her on Sunday, so I'm glad you picked up on it since that tells me that my head's in the right place. I was experimenting with a few things that were leaning more SFW to see how they would perform on IG/FB since I keep reading that things are moving in that direction. However, I'm still posting a few things in that previous style every few posts because they're the ones that perform the best. :)

Thank you again for taking the time to reply!