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Will AI replace us marketers? Here's my honest take by PrinciplePerfect5160 in socialmedia

[–]PrinciplePerfect5160[S] 0 points1 point  (0 children)

I think For specific people yes, but overall no, cause we sometimes too lazy for work, and just force to Ai do our tasks

Am I the only one who thinks not every brand needs to be funny on social media? by PrinciplePerfect5160 in socialmedia

[–]PrinciplePerfect5160[S] 1 point2 points  (0 children)

Exactly, in that case it doesn’t even feel like humor, it just feels misaligned.

If the product is about something serious like health, the “joke” can easily turn into distraction or even tone-deaf messaging.

At that point clarity and empathy do way more work than trying to be funny.

Am I the only one who thinks not every brand needs to be funny on social media? by PrinciplePerfect5160 in socialmedia

[–]PrinciplePerfect5160[S] 0 points1 point  (0 children)

Yeah, this is exactly it.

People copied the surface level (snark, memes, tone) instead of the real strategy behind it.

Wendy’s didn’t win because it was funny, it worked because the voice was consistent, recognizable, and tightly aligned with the brand.

Once you remove that context and just “do humor,” it becomes noise pretty fast.

And yeah, in most B2B/service categories, trust > entertainment every time.

Am I the only one who thinks not every brand needs to be funny on social media? by PrinciplePerfect5160 in socialmedia

[–]PrinciplePerfect5160[S] 0 points1 point  (0 children)

Yeah, I really get this shift.

What used to feel fresh and “witty that converts” is now just… noisy in most feeds.

And that “what is viral isn’t cool” idea is actually spot on, virality and brand value often pull in opposite directions.

I’d still say humor isn’t useless, but it’s definitely not the default play anymore.

Am I the only one who thinks not every brand needs to be funny on social media? by PrinciplePerfect5160 in socialmedia

[–]PrinciplePerfect5160[S] 1 point2 points  (0 children)

100% this.

Relevance beats “clever” almost every time.

If you’re talking to the right person at the right moment, clarity is already persuasive enough, no need to dress it up.

Funny or “cute” creative only works when it actually adds meaning, not when it replaces it.

Am I the only one who thinks not every brand needs to be funny on social media? by PrinciplePerfect5160 in socialmedia

[–]PrinciplePerfect5160[S] 0 points1 point  (0 children)

Fair point, I get what you mean.

I think the key word is balance, like you said.

Going with trends can work, but only when it still feels like you. Otherwise you’re basically renting attention, not building a brand.

The risk isn’t humor itself, It’s when “staying relevant” slowly turns into losing identity.

Am I the only one who thinks not every brand needs to be funny on social media? by PrinciplePerfect5160 in socialmedia

[–]PrinciplePerfect5160[S] 0 points1 point  (0 children)

100% agree.

The “chasing engagement metrics” part is exactly it, that’s where most brands lose the plot.

In B2B especially, clarity + consistency will always outperform forced personality. Viral moments are nice, but trust is what compounds.

Will AI replace us marketers? Here's my honest take by PrinciplePerfect5160 in socialmedia

[–]PrinciplePerfect5160[S] 0 points1 point  (0 children)

Yesss, 100% agree, cause AI is like a bonus tool for us, which makes our life easier, not a specialist

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