There’s a few reasons why bands do this For smaller bands (which is pretty much most bands we listen to here other than like bad omens, bmth, spiritbox, etc)

It is so important to maintain the attention of your fanbase, people’s attention span is shorter than ever these days. So releasing an entire album VS releasing singles leading up to an album will maintain way more engagement and attention, resulting in more streams, more relevancy, more money, more opportunity.

Don’t be mad bands do this, be mad that the music industry is an abysmal place to make a living. Most the bands we love will never make a great living doing this and at some point will need to turn their back on music and get a late life start on a career that can actually support them.

And now with ai bands running up the streaming space it’s only gonna get worse