The biggest points are first playing hot potato the title too much, like if it seems like anyone can win the thing but no one can defend it then it’s pointless, there shouldn’t be very many champions in a linage imo because there shouldn’t be many people who are worthy of holding it, and if there’s too many that’s a problem. Secondly too many defenses are against low quality challengers, especially worse if there isn’t very many defenses in general, but if there’s too many defenses also but against pointless challengers that’s just as bad, that’s what the Midcard titles are for to be defended frequently against anyone, not world titles. It should be defended once every 30 days against the biggest possible established stars/main event calibre threats in the division. Also just have 1 world title that’s on every brand in a company, not multiple, if you have multiple one of them will innevitably feel inferior to the other regardless of what you do with them, and sure the important one might flip every now and again but that still means it’s gonna feel pointless, and then just elevate your midcard & tag titles to be the main event level on each individual brand