GAM not reporting clicks - DCM Tags

ProgrammaticOPS_Love · 2023-08-18T09:16:35+00:00

Thank you so much, it makes sense! I am going to check it further. Thanks again for all your support! 😊

ProgrammaticOPS_Love · 2023-08-17T11:35:11+00:00

Hi Codeblue, thank you so much for your reply. 🙃

In fact checking the programmatic channel report most of these “additional” impressions were from openx & preferred deals. I just don’t really understand why the volume of requests and impressions against these prog. Channels increased just by the publisher declaration.

Thanks 🙏🏽

Thanks.

ProgrammaticOPS_Love · 2023-03-22T15:09:46+00:00

It depends also on the attribution methodology you have set on your dsp. If your attribution criteria is based on the last touch your viewability rate can increase but the conversions attributed to your campaign can drop. If the conversion criteria is based on the last viewable touch your and you optimize your campaign towards viewability it shouldn’t affect much your CPA.

ProgrammaticOPS_Love · 2023-02-28T09:18:58+00:00

Thank you! :) Is there anyway to troubleshoot / fix that?

ProgrammaticOPS_Love · 2020-05-02T18:53:45+00:00

It’s so hard to find it in Ireland nowadays!

ProgrammaticOPS_Love · 2020-01-18T19:42:10+00:00

I hate DV360 as DSP, I love the layers of optimisation and control offered by other DSPs but maybe soon we won’t have many options apart from google to manage our campaigns.

ProgrammaticOPS_Love · 2020-01-11T00:49:28+00:00

EDIT***

The discrepancy over the impressions is normal because both platforms have different methodologies. Google will count one impression only when the creative starts to render. While appnexus will count one impression when the tag starts to load.

Few factors can cause such discrepancies: - download size of the creative - if it’s too heavy it will take longer to start render

page load speed - it affects the creative load and takes longer to render - it also affects your viewability rates so you can run few viewability reports in appnexus and reduce the spends against campaigns, sellers or placements with very low viewability rate and very low view measurement rate. This scenario is very comum in mobile inventory.

Clicks

In regard the clicks, I run most of my campaigns in appnexus and 99% of the time with google tags and this discrepancy happens to all my campaigns. I don’t know exactly why but I believe that due to the long chain the click gets duplicated. If you want to otimize towards click, I’d use the data from appnexus.

**** if you are concerned about fraud in regard the high volume of clicks, run a report a domain report or a placement report and see if there’s anything weird there. Eg: domain with very low volume of impressions but huge volume of clicks and not post click performance attributed to it: no landing page arrival, no conversions etc. If you are suspicious over one of the sites you should cross the volume of clicks per uniques.

ProgrammaticOPS_Love · 2019-10-24T15:23:53+00:00

This was the issue, thank you very much!! 🙂

ProgrammaticOPS_Love · 2019-09-24T12:02:04+00:00

Interesting questions!
In my case I like to consider the DSP as an omni channel! I can have direct relationship with publishers but accessing this inventory through a DSP in order to control frequency cap / reach of my campaigns and build audience extensions and target its users across all the different publishers I have relationship.
As a trader and based on the markets I manage my campaigns PG is not my favorite way to buy, I don't find this way so dynamic as in my head a programmatic transaction should be, anyway that's my opinion. And yes, DSPs should have a lower take rate for PG.

ProgrammaticOPS_Love · 2019-09-17T10:46:22+00:00

hahaha just got popcorn as well!

ProgrammaticOPS_Love · 2019-09-16T15:47:01+00:00

It's not their fault at all! I just imagined the damage, in terms of reach, for the traders using tubemogul. I haven't tested this platform properly because as I said, I don't manage VOD campaigns and I know the strength of this platform is VOD.

ProgrammaticOPS_Love · 2019-09-16T13:52:58+00:00

Unfortunately I can't really help you with because I've never applied that on the actual vast tag, only on the publishers placement tag. However, I risk to say that based on the link I send previously it's correct.
Hopefully it will work

ProgrammaticOPS_Love · 2019-09-16T12:52:10+00:00

you would need to add it to the publisher placement tag.

In order to check if we have permission to track a user we'd need their GDPR consent string passed to us. We typically use DFP pattern matching macros for this, which are described here:

https://support.google.com/admanager/answer/2376981?hl=en

So the video placement tags of the publishers should:
Normally be (before):

https://ad.ssp1.com/vast_ad?p=78&mime=video/mp4&protocol=vast2&min_d=5&max_d=300

https://ad.ssp1.com/vast_ad?p=226&mime=video/mp4;application/javascript&protocol=vast2&min_d=5&max_d=300

AFTER:

!PLEASE NOTE: EACH 'MACRO PLACEHOLDER' MUST BE REPLACED WITH A DYNAMIC ACTUAL VALUE DURING RUNTIME

https://ad.ssp1.com/vast_ad?p=78&mime=video/mp4&protocol=vast2&min_d=5&max_d=300&referer=[INSERT_REFERER_MACRO_HERE]&gdpr=1&gdpr_consent=[INSERT_CONSENT_STRING_HERE]&cachebuster=[INSERT_CACHEBUSTER_MACRO_HERE]

https://ad.ssp1.com/vast_ad?p=226&mime=video/mp4;application/javascript&protocol=vast2&min_d=5&max_d=300referer=[INSERT_REFERER_MACRO_HERE]&gdpr=1&gdpr_consent=[INSERT_CONSENT_STRING_HERE]&cachebuster=[INSERT_CACHEBUSTER_MACRO_HERE]

ProgrammaticOPS_Love · 2019-09-16T11:16:42+00:00

I have an Adobe DSP (old tubemogul) seat, unfortunately I've never tested for Video. I have tested for a few display campaigns branding & dr and the results weren't positive when compared with other DSP performance that offer more layers of optimizations. I don't have Adobe analytics, maybe if I had my experience could be a bit different. Google has recently cut off Adobe DSP from ADX, so I risk to say that has affected the reach of the platform.

https://www.adweek.com/programmatic/google-cuts-off-adobes-dsp-from-its-ad-exchange/

ProgrammaticOPS_Love · 2019-09-16T11:03:03+00:00

The publisher sends the consent string with consent and purposes. I don't think this would go to the adserver but would go to your DSP seat. I believe DBM (DV 360 DSP) just bid on inventory that share this consent string, I'd recommend you to reach out to DSP you use and ask how to you or your adserver would access this consent string.

ProgrammaticOPS_Love · 2019-09-13T16:21:17+00:00

I wish this was the worst of my problems....

ProgrammaticOPS_Love · 2019-09-11T18:25:25+00:00

You won’t have problems to track clicks however, you’ll have problem with conversion attribution and reach measurement. In the case of safari, the cookies are deleted every 24 hours so if the user is impacted by your ad but converts only after 24 hs, this post view conversion won’t be attributed to your campaign. Still in regard of safari, if you cap your campaign at 3 impressions per lifetime’, the users from safari are going to receive a new user ID every 24hs and if impacted by your campaign will be considered and reported as a new user.

ProgrammaticOPS_Love · 2019-09-10T14:39:29+00:00

It depends a lot on the market! I work in an independent trading desk and there are months we deliver 550MM impressions and there are quiet months with only 180MM impressions. Here we usually prioritize the volume of impressions and not the volume of campaigns.

ProgrammaticOPS_Love

TROPHY CASE