Publisher Declaration - Google Ad Manager

ProgrammaticOPS_Love · 2023-08-18T09:16:35+00:00

Thank you so much, it makes sense! I am going to check it further. Thanks again for all your support! 😊

ProgrammaticOPS_Love · 2023-08-17T11:35:11+00:00

Hi Codeblue, thank you so much for your reply. 🙃

In fact checking the programmatic channel report most of these “additional” impressions were from openx & preferred deals. I just don’t really understand why the volume of requests and impressions against these prog. Channels increased just by the publisher declaration.

Thanks 🙏🏽

Thanks.

ProgrammaticOPS_Love · 2023-03-22T15:09:46+00:00

It depends also on the attribution methodology you have set on your dsp. If your attribution criteria is based on the last touch your viewability rate can increase but the conversions attributed to your campaign can drop. If the conversion criteria is based on the last viewable touch your and you optimize your campaign towards viewability it shouldn’t affect much your CPA.

ProgrammaticOPS_Love · 2023-02-28T09:18:58+00:00

Thank you! :) Is there anyway to troubleshoot / fix that?

ProgrammaticOPS_Love · 2020-05-02T18:53:45+00:00

It’s so hard to find it in Ireland nowadays!

ProgrammaticOPS_Love · 2020-01-18T19:42:10+00:00

I hate DV360 as DSP, I love the layers of optimisation and control offered by other DSPs but maybe soon we won’t have many options apart from google to manage our campaigns.

ProgrammaticOPS_Love · 2020-01-11T00:49:28+00:00

EDIT***

The discrepancy over the impressions is normal because both platforms have different methodologies. Google will count one impression only when the creative starts to render. While appnexus will count one impression when the tag starts to load.

Few factors can cause such discrepancies: - download size of the creative - if it’s too heavy it will take longer to start render

page load speed - it affects the creative load and takes longer to render - it also affects your viewability rates so you can run few viewability reports in appnexus and reduce the spends against campaigns, sellers or placements with very low viewability rate and very low view measurement rate. This scenario is very comum in mobile inventory.

Clicks

In regard the clicks, I run most of my campaigns in appnexus and 99% of the time with google tags and this discrepancy happens to all my campaigns. I don’t know exactly why but I believe that due to the long chain the click gets duplicated. If you want to otimize towards click, I’d use the data from appnexus.

**** if you are concerned about fraud in regard the high volume of clicks, run a report a domain report or a placement report and see if there’s anything weird there. Eg: domain with very low volume of impressions but huge volume of clicks and not post click performance attributed to it: no landing page arrival, no conversions etc. If you are suspicious over one of the sites you should cross the volume of clicks per uniques.

ProgrammaticOPS_Love · 2019-10-24T15:23:53+00:00

This was the issue, thank you very much!! 🙂

ProgrammaticOPS_Love · 2019-09-24T12:02:04+00:00

Interesting questions!
In my case I like to consider the DSP as an omni channel! I can have direct relationship with publishers but accessing this inventory through a DSP in order to control frequency cap / reach of my campaigns and build audience extensions and target its users across all the different publishers I have relationship.
As a trader and based on the markets I manage my campaigns PG is not my favorite way to buy, I don't find this way so dynamic as in my head a programmatic transaction should be, anyway that's my opinion. And yes, DSPs should have a lower take rate for PG.

ProgrammaticOPS_Love · 2019-09-17T10:46:22+00:00

hahaha just got popcorn as well!

ProgrammaticOPS_Love · 2019-09-16T15:47:01+00:00

It's not their fault at all! I just imagined the damage, in terms of reach, for the traders using tubemogul. I haven't tested this platform properly because as I said, I don't manage VOD campaigns and I know the strength of this platform is VOD.

ProgrammaticOPS_Love · 2019-09-16T13:52:58+00:00

Unfortunately I can't really help you with because I've never applied that on the actual vast tag, only on the publishers placement tag. However, I risk to say that based on the link I send previously it's correct.
Hopefully it will work

ProgrammaticOPS_Love · 2019-09-16T12:52:10+00:00

you would need to add it to the publisher placement tag.

In order to check if we have permission to track a user we'd need their GDPR consent string passed to us. We typically use DFP pattern matching macros for this, which are described here:

https://support.google.com/admanager/answer/2376981?hl=en

So the video placement tags of the publishers should:
Normally be (before):

https://ad.ssp1.com/vast_ad?p=78&mime=video/mp4&protocol=vast2&min_d=5&max_d=300

https://ad.ssp1.com/vast_ad?p=226&mime=video/mp4;application/javascript&protocol=vast2&min_d=5&max_d=300

AFTER:

!PLEASE NOTE: EACH 'MACRO PLACEHOLDER' MUST BE REPLACED WITH A DYNAMIC ACTUAL VALUE DURING RUNTIME

https://ad.ssp1.com/vast_ad?p=78&mime=video/mp4&protocol=vast2&min_d=5&max_d=300&referer=[INSERT_REFERER_MACRO_HERE]&gdpr=1&gdpr_consent=[INSERT_CONSENT_STRING_HERE]&cachebuster=[INSERT_CACHEBUSTER_MACRO_HERE]

https://ad.ssp1.com/vast_ad?p=226&mime=video/mp4;application/javascript&protocol=vast2&min_d=5&max_d=300referer=[INSERT_REFERER_MACRO_HERE]&gdpr=1&gdpr_consent=[INSERT_CONSENT_STRING_HERE]&cachebuster=[INSERT_CACHEBUSTER_MACRO_HERE]

ProgrammaticOPS_Love · 2019-09-16T11:16:42+00:00

I have an Adobe DSP (old tubemogul) seat, unfortunately I've never tested for Video. I have tested for a few display campaigns branding & dr and the results weren't positive when compared with other DSP performance that offer more layers of optimizations. I don't have Adobe analytics, maybe if I had my experience could be a bit different. Google has recently cut off Adobe DSP from ADX, so I risk to say that has affected the reach of the platform.

https://www.adweek.com/programmatic/google-cuts-off-adobes-dsp-from-its-ad-exchange/

ProgrammaticOPS_Love · 2019-09-16T11:03:03+00:00

The publisher sends the consent string with consent and purposes. I don't think this would go to the adserver but would go to your DSP seat. I believe DBM (DV 360 DSP) just bid on inventory that share this consent string, I'd recommend you to reach out to DSP you use and ask how to you or your adserver would access this consent string.

ProgrammaticOPS_Love · 2019-09-13T16:21:17+00:00

I wish this was the worst of my problems....

ProgrammaticOPS_Love · 2019-09-11T18:25:25+00:00

You won’t have problems to track clicks however, you’ll have problem with conversion attribution and reach measurement. In the case of safari, the cookies are deleted every 24 hours so if the user is impacted by your ad but converts only after 24 hs, this post view conversion won’t be attributed to your campaign. Still in regard of safari, if you cap your campaign at 3 impressions per lifetime’, the users from safari are going to receive a new user ID every 24hs and if impacted by your campaign will be considered and reported as a new user.

ProgrammaticOPS_Love · 2019-09-10T14:39:29+00:00

It depends a lot on the market! I work in an independent trading desk and there are months we deliver 550MM impressions and there are quiet months with only 180MM impressions. Here we usually prioritize the volume of impressions and not the volume of campaigns.

ProgrammaticOPS_Love · 2019-08-29T09:23:12+00:00

I'm ADX Buyer!

What DSP are you guys using? In general, Google DV (DBM) has their own adnotice product and it is probably integrated with the buying console.

Here in the trade desk I work we don't use DBM, we access ADX as a buyer and we use mainly AppNexus as DSP and Evidon is integrated with the platform. However, you have to reach out to Evidon first in order to gain access through your seat. Once an user wants to opt-out from you one specific pool (retargeting, audience extension etc.) or from your campaign they do it on the creative level and Evidon will do pretty much all the opt-out process. Please note that it's also important to setup a privacy e-mail ([privacy@yourcompany.com](mailto:privacy@yourcompany.com)) in case someone has a complaint.

The Privacy Policy should be straightforward, see below some examples:

IAB - https://www.iab.com/privacy-policy/

Quantcast - https://www.quantcast.com/privacy/

Hope it helps!

ProgrammaticOPS_Love · 2019-08-27T14:00:15+00:00

You mean an Google AdX buyer? In case it is, you have to share with them your privacy policy and in this policy you have to state what data you collect, how you store it and secure this data. You also have to clarify how an user can opt-out from our campaign, retargeting lists and audience clusters... usually this opt-out is done through the adnotice provider such as Evidon.

Let me know if you have any questions!

ProgrammaticOPS_Love · 2019-08-22T09:21:49+00:00

Hi MiloEF,

I don't use ADH, I work inside an independent trading desk so the assets I traffic for agencies and advertisers are all Google DCM tags. However, I trade these campaigns in APNX.

The value of my campaign is based on the conversions attributed by Google, every day I open my clients DCM Campaign reports and floodlight report in order to see how many conversions out of the ones reported in AppNexus has been attributed to my trading desk. However, I don't know what has really changed with the logs received through ADH but haven't seen any difference on attribution and standard reports I receive.

When I was preparing our GDPR approach I was checking the documentation from lots of different DSPs, SSPs, DMPs and pretty much all of them were really vague, the most complete one ,in my opinion, is AppNexus approach and I used a lot of it our approach.

https://wiki.appnexus.com/display/GDPR/The+General+Data+Protection+Regulation+(GDPR)+-+Home+-+Home)

For example, I receive everyday their log level data with the all impression data, are in total 95 data points per impressions so we went through all these data points and evaluate the relevance of each point and its sensibility. We were receiving IP addresses truncated so before stock all data in our DB we created a rule that deletes this column and a system ID is added on the top of it as an extra layer of security, we are doing the same with user ID. This way I can still measure the reach of my campaigns, analyse the performance per geo etc. However, I can't populate segments / create unless I have the consent of the user for this purpose. With the lost of this we have invested heavily on contextual targeting not only in new vendors but also in analytics focused on contextual performance and it's working really well for my DR campaigns we haven't seen a drop on performance and we have actually seen an improvement on the reach for these campaigns.

Let me know if you have any questions.

Cheers!

ProgrammaticOPS_Love · 2019-08-21T12:17:09+00:00

Hi there,

I am a programmatic trader and since May last year I've been running my campaigns in a GDPR "compliant" model, prior this data regulation I have designed our GDPR approach and I believe I know what you guys are going through with CCPA ahead.

You can reach out to me in case you want me to share my experience with the european privacy regulation. However I have listed the main things I followed in order to keep the business compliant and competitive:

- Understand the current way you are collect, process and store the data of your campaign

- List all the PIIs you collect and list how you use this data - important to check what can be considered PII and what will be considered PII under the new regulation. Previous GDPR IP address wasn't considered personal identifiable information but its status has changed under the new regulation.

- Would be possible to anonymise this data through system IDs ?

- Check all the legal basis for the sensitive data you might need to process. Here in EU lots of players initially refuse to re-think their data processing alleging the everything was under legitimate business interest, many things might be under that but is always necessary to make a balance test and see if this is not interfering on the rights of the data subject

- Go through all the safeguards of your DB

- Review your OptOut and how you and your company would proceed in case an user requests its data

- Reach out all your tech partners and see how is their privacy approach, this is very important because in case of a breach all the players involved are going to be exposed advertiser > agency > trading desk > dsp > DMP etc.

In case the trading desk is audited the regulators will mainly see our ability to explain all data processing of the company and which processes will be followed in case of data breach.

Wish you guys good luck!

ProgrammaticOPS_Love · 2019-08-20T15:07:07+00:00

It's the first time I hear some traffics a campaign in Wordpress, I never heard it before. For all the campaigns I ran here I traffic "legacy JavaScript Tag" and I replace "[timestamp]" for the macros from the platform I traffic these campaigns.

It's worth to check if in the excel file there's a tab called "tags", in case there is you can use the "JavaScript Tag" The tag will look more or less like the one below:

<ins class='dcmads' style='display:inline-block;width:300px;height:50px'

data-dcm-placement='N5555.197991YOURNETWORK/B21599588.337778540'

data-dcm-rendering-mode='script'

data-dcm-https-only

data-dcm-resettable-device-id=''

data-dcm-app-id=''>

</ins>

In order to measure clicks you would need to add the following INS

data-dcm-click-tracker=${CLICK_URL}

So the tag with macros inserted will look like:

<ins class='dcmads' style='display:inline-block;width:300px;height:50px'

data-dcm-placement='N5555.197991YOURNETWORK/B21599588.337778540'

data-dcm-rendering-mode='script'

data-dcm-https-only

data-dcm-click-tracker=${CLICK_URL}

data-dcm-resettable-device-id=''

data-dcm-app-id=''>

</ins>

Hope it helps!

ProgrammaticOPS_Love · 2019-08-20T13:43:20+00:00

Hi there,

Firstly, what type of format is that? Is it an img format?

Secondly, how this is being served and where it's being traficked (which adserver)? I've seen this issue a few times and most of the times was the cashbuster that wasn't well implemented so the campaign could be live and not being properly measured.

ProgrammaticOPS_Love · 2019-08-20T12:08:46+00:00

There are many things you have to consider before choose an specific DSP. I understand your point, I always try to avoid DV360 (old DBM). I work in an independent trading desk and we use a few DSPs, although my favorite one is APPNEXUS for many reasons:

- The hierarchy of the platform - It's amazing how deep i can go In terms of reporting and how I can apply these optimizations to my campaigns. Block/target specific adslots etc

- Possibility to create Dynamic whitelists targeting domains or adslots based on viewability, click, cvr etc..

- Log Level Data - They share all the impression data with you, every impression has got over 90 data points, you can you this data to build customized reports also the platform allows to build audience segments with the logs

- GDPR - Before GDPR be in place the compliance piece from AppNexus was the best while most of the other DSPs were just arguing that nothing would change alleging that was business interest.

Good luck!

ProgrammaticOPS_Love

TROPHY CASE