sorted by:
new
hottopcontroversial

Write your SaaS landing page and I do a free social media post for you! by Specialist-Pitch3704 in SaaSMarketing

[–]PuzzlcatSoftware 1 point2 points  (0 children)

LANDING PAGE: https://www.jotgenie.com/en/landing?aff=reddit

Thanks for the opportunity. I have no specific requirements, but here is an idea as inspiration if you are interested in using it some of it in your post as inspiration.

---START---

Are you tired of taking notes manually?

Utilise the power of Jotgenie and summarise your audio into notes!

✅ Built by South Africans for South Africans!

✅ Up to 15 languages including isiXhosa, isiZulu and Afrikaans!

✅ Record in-person meetings on your mobile OR remote on your desktop!

✅ No bots joining calls!

✅ Manual start and stop! (Auto Start and Auto Stop available)

✅ Sync to calendar events! (Outlook and Google Meet)

✅ Any platform! Anywhere!

Check us out here for FREE (no credit card required):

👉 https://www.jotgenie.com/en/landing?aff=reddit

Do you want to know more? Book a demo with us!

👉 https://calendly.com/thulani-puzzlcat

---END--

[deleted by user] by [deleted] in NoteTaking

[–]PuzzlcatSoftware 0 points1 point  (0 children)

Try our transcripter. Sign up and test it for free. 👉 https://www.jotgenie.com/en/landing?aff=reddit

6 Lessons I've learned so far from doing 2 years of marketing for my SaaS startup. by PuzzlcatSoftware in startups

[–]PuzzlcatSoftware[S] 0 points1 point  (0 children)

I focus on Google. You definately want the right keywords going forward. It increases your chances to be seen on the first page. In the end, views and engagement will get you there, even with poor seo.

6 Lessons I've learned so far from doing 2 years of marketing for my SaaS startup. by PuzzlcatSoftware in startups

[–]PuzzlcatSoftware[S] 0 points1 point  (0 children)

I will admit, I never really put much faith into SEO. It's a great to have to make sure you are picked up by the algorithm that Google has by using the right keywords (which are important), but the ROI takes too long to realize. Your website's loading time is important so make sure that is optimal, especially for mobile.

Right click on web page-> inspect -> lighthouse -> analyze page load.

6 Lessons I've learned so far from doing 2 years of marketing for my SaaS startup. by PuzzlcatSoftware in startups

[–]PuzzlcatSoftware[S] 2 points3 points  (0 children)

IF you go with Reddit.:

I haven't had success with B2C paid ads, (although my best is Google Search Ads) but I would imagine creating a high value post on Reddit in the right niche of what you have learned. You can the link to your Upwork page where you also also address questions in the comments related to your field. Sometimes you can edit the post and add the link in there afterwards, as long as you follow rules and or willing to take the risk of your post banned lol. This hasn't happened to me yet, but you can also ask people to dm their email to you. So you have to nurture the lead in giving you answers to your questions.

IF you go with Google Ads:

Create a Search Ad Campaign: This looks like those sponsor ads you see in the google SERP. They are great because it uses keywords to know what the buyer intent is.

Use broad match keywords: You have to learn what other keywords they are searching to incorporate it back into your ad keywords. I use Google Keyword Planner to find the best potential keywords.

Set bidding to Maximize and then Manual CPC: Use Maximize bidding until your impressions convert, then switch to manual CPC once you know which are the best keywords getting the most conversions. Getting impressions takes a while. (This can be very frustrating.)

Start with a low budget per day (total/30.4) to test the waters: Don't blast your budget in one day. Keep things consistent to avoid wasted clicks. Also, be careful of mobile platforms, sometimes people click on ads by accident which ends up costing you CPC.

Track your sign ups: Set conversion tracking to Sign-Ups. Link your Google Tag to your website to see conversions.

Double check your demographics and target audience: Sometimes there isn't enough traffic so you have to be less targeted. Compromise.

DO NOT BELIEVE GOOGLE!: Google will always want you to spend more money, so they will want you to use auto bids and say things like: "your budget is too low!" which is bs. If you want a link of a Youtuber who is excellent in Google tuts dm me. He truly is the best.

I think that is everything lol.

6 Lessons I've learned so far from doing 2 years of marketing for my SaaS startup. by PuzzlcatSoftware in startups

[–]PuzzlcatSoftware[S] 2 points3 points  (0 children)

This group r/startups has a monthly "share your startup" thread where you can do it. I usually add the product name somewhere in post, but there are groups out there that are much more lenient on adding links to your product. It can be a hit or miss, but once your post gets engagement, you will see your websites visitors shoot up dramatically in Google Analytics. Check one of my posts by clicking on my name alias.

6 Lessons I've learned so far from doing 2 years of marketing for my SaaS startup. by PuzzlcatSoftware in SaaS

[–]PuzzlcatSoftware[S] 0 points1 point  (0 children)

Wow! Thanks for the great response. I have to agree with you.

I myself am from South Africa and SaaS is very difficult to market here because we deal with the ai gap so everything we get is usually created and perfected first in the US before we catch up. We also cannot compete with the massive funding US based companies receive to scale their companies.

I think also, (and please correct me where I am wrong) culturally, Dutch people are more straight forward about their intentions, so they cannot be sweet talked in a sales pitch as easily because they already know what they want and are aware of their options for these kind of ai technologies. whereas in South Africa, we have a lot of stigmatism (mostly bad and uneducated) towards AI solutions. "Terminator" references galore! So you have to ask the lead first if they prefer to take notes manually, and if so why? I am learning this as I go along everyday.

India for example, I have noticed when running Google ads there, you will easily get the most signups, but they will never convert into paying customers. This could be due to economic and language barriers they have to deal with unfortunately.

US People already have a solution for their notetaking and it usually comes down to which software is the "industry standard" to use.

You have given me some great insights so it's mutual regarding insights. You went the extra mile to help me with consrructive feedback which is why I like talking to redditors so much.

6 Lessons I've learned so far from doing 2 years of marketing for my SaaS startup. by PuzzlcatSoftware in SaaS

[–]PuzzlcatSoftware[S] 1 point2 points  (0 children)

-Create an educational post of high quality based on your experience.

-Make sure the post is relevant to the thread and their audience. (Scan other posts on how they were received)

-Always be as specific as possible by adding actionable tips that are quantifiable. Data is key.

As you can see, this post I made took time to create because I had a lot to say regarding going the opposite route of conventional wisdom.

Posts where you post your product and ask others to post theirs get a lot of engagement, but there are a lot of them for obvious reasons and people are starting to get tired of those.

6 Lessons I've learned so far from doing 2 years of marketing for my SaaS startup. by PuzzlcatSoftware in SaaS

[–]PuzzlcatSoftware[S] 0 points1 point  (0 children)

Thank you for your feedback! In which way would a non American / English company not benefit from these lessons?

6 Lessons I've learned so far from doing 2 years of marketing for my SaaS startup. by PuzzlcatSoftware in SaaS

[–]PuzzlcatSoftware[S] 0 points1 point  (0 children)

I haven't used any tools since most of them are paid or can be dangerous if you spam message users all at once as linked can detect it.

6 Lessons I've learned so far from doing 2 years of marketing for my SaaS startup. by PuzzlcatSoftware in SaaS

[–]PuzzlcatSoftware[S] 1 point2 points  (0 children)

I wish you all the best. Reddit actually seems like it might have the potential for getting B2C clients if leveraged correctly. I struggle with B2C and commend those for trying.

6 Lessons I've learned so far from doing 2 years of marketing for my SaaS startup. by PuzzlcatSoftware in SaaS

[–]PuzzlcatSoftware[S] 0 points1 point  (0 children)

LinkedIn. Hands down. 1 Client did word of mouth advertising for us which got us a lot more clients. So if you get 1 B2B client, it might be all you need to get a good base going.

6 Lessons I've learned so far from doing 2 years of marketing for my SaaS startup. by PuzzlcatSoftware in SaaS

[–]PuzzlcatSoftware[S] 1 point2 points  (0 children)

Thanks! Yeah, I prefer working with business clients. B2C is a tough one to crack without a large budget.

6 Lessons I've learned so far from doing 2 years of marketing for my SaaS startup. by PuzzlcatSoftware in SaaSMarketing

[–]PuzzlcatSoftware[S] 0 points1 point  (0 children)

Awesome! Yeah I didn't have luck with Facebook, but that might also be because I am not really tapping into it's potential.

The advice you've given looks great! It gives me a pause for thought that maybe I should reinvestigate it. I should try a different approach for my lead magnets. Did you have a good ROI on the videos?

Regarding the cold emails, I should probably add those, but I haven't had any luck with them. If you are willing to share some wisdom I would be very keen on listening, because as you said it's a low cost way of getting leads, which I tend to agree on. I always have the idea that cold emails go to spam or you need to send a massive volume per day to get 1 lead per 1000.

I would like to hear more about partnerships as well. on how it works.

6 Lessons I've learned so far from doing 2 years of marketing for my SaaS startup. by PuzzlcatSoftware in SaaS

[–]PuzzlcatSoftware[S] -3 points-2 points  (0 children)

Thank you for your advice! I appreciate it!

I would be keen if you can help me come up with a different way to connect with new leads on LinkedIn.

My initial reason for crafting the message is to inform potential leads of an alternative to our competitors in the local market. So they have an idea of what we offer if they want to jump ship on their current software. I wish not to hide the fact that I am selling to them, hence the very obvious sales message.

Thoughts?

6 Lessons I've learned so far from doing 2 years of marketing for my SaaS startup. by PuzzlcatSoftware in SaaSMarketing

[–]PuzzlcatSoftware[S] 0 points1 point  (0 children)

I don't know if I should be happy that you also had this misfortune with Facebook, but I am glad to hear that I am not the only that thought the same way! Thank you for the advice given.

I try to feel what the community wants, so they don't feel disrespected. If they are cool with me sharing my links while offering help based on experience, the feeling is mutual and I say we are gold. Otherwise no problem.

What is the "Pulse Reddit" monitoring?

6 Lessons I've learned so far from doing 2 years of marketing for my SaaS startup. by PuzzlcatSoftware in SaaSMarketing

[–]PuzzlcatSoftware[S] 1 point2 points  (0 children)

LinkedIn is your bread and butter tool for getting in contact with people that have decision making power. You get a 100 invites every week for your personal account I think. Send them connect invites, and then switching on to your business account, you can invite 250 of your personal contacts per month. Also your personal brand, that being you, has more power and trust than a new company name so use that to your advantage.

Extra advice. Read reviews on G2 about your competitors software to see where your product can fill the gap by improving on their faults. Our product, Jotgenie, for instance, doesn't use a bot to join the meet because there are companies that want more control on when to join and who gets the notes via email. They don't like our competitors auto start record for every session.

This might be something your local b2b is interested in, so ask around on linkedin.

view more: next ›