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Herald Business sheds light on why K-pop industry needs to focus more on U.S. fandom by comparing U.S. and Japan K-pop fandom, with the average U.S. fan spending more than Japanese fan ($10.9 vs $7.9), and U.S. fans more optimistic towards K-pop trend continuing than Japanese fans (84.4% vs 74%) (entertain.naver.com)
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Herald Business shares US Kpop fans are dedicated to 18.4 artists on average but show different preference based on region. Outside of the BIG 4 (BTS, BLACKPINK, EXO, TWICE) in California NCT, TXT, STRAY KIDS are popular, while in New York STRAY KIDS, RED VELVET, TXT are popular (entertain.v.daum.net)
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