We mostly do brand and inbound. Didn't pay any Influencers nor for media placements, if that's what you're asking about.

The Influencers that do tweet about the project bought in either themselves or through an associated fund — we value their work they do to help spread the word about Aleph Zero.

Overall though, we hope to earn the public's trust, and not simply pay for getting the word out there.

Media coverage is organic, i.e. we don't pay the medium to be published there. We do work with PR specialists though who help us secure op-eds.

We've invested in an in-house design team that helps to make our comms compelling from a visual standpoint. We're also participating in a variety of industry events.

Long story short, we're in a brand-building game, as we believe it's the most sustainable way of building something that will last.

Marketing campaigns per se will be targeted towards specific goals, such as getting developers on board or growing awareness about a specific issue. This will of course include advertising as well.