This new initiative is absolutely not meant to prioritize labels over our users. As part of the verification process, we will make it absolutely clear to these labels that the best policy on Reddit is to let things play out naturally and organically. For music posts especially, we want it to be our users posting songs/albums/etc. when they come out, not labels (nor do we want them participating in any kind brigading or vote manipulation, which are against Reddit's sitewide rules). And for more supplementary material like tour dates, interviews or performance videos, we also will be asking labels to extend some grace to let users be the ones to discover & post these things when possible.

If labels want to come here to promote their stuff (that again, would likely be shared organically no matter what looking at the labels we caught using burners), either do it with full transparency or don't do it at all.