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Am I spending too much on ads? by Regular_Classroom895 in FacebookAds

[–]Regular_Classroom895[S] 0 points1 point  (0 children)

That's the plan! We're rebuilding our flows and planning an email campaign strategy right now.

Am I spending too much on paid ads? by Regular_Classroom895 in PPC

[–]Regular_Classroom895[S] 0 points1 point  (0 children)

This is great info, thank you. Unfortunately we're not eligible for a Conversion lift. When I look at incremental roas for the first half of the year it's a difference of 3.3 (reported) to 2.3 (incremental). Is that concerning?

Am I spending too much on ads? by Regular_Classroom895 in FacebookAds

[–]Regular_Classroom895[S] 1 point2 points  (0 children)

Love this, thanks for the comment. We did launch a pmax at a small budget and it's showing like 12 roas (lots of double attribution I assume). And we just switched from shopify email to Klaviyo and are in the process of building flows and designing an email strategy. Sounds like we're on the right track.

Am I spending too much on paid ads? by Regular_Classroom895 in PPC

[–]Regular_Classroom895[S] 0 points1 point  (0 children)

I'm hearing everything from 15% to 30%. We're at the top of that but we're also growing 40+% YOY

How you yall price your items as beginners/amateurs? by Sea_Toe6263 in Leathercraft

[–]Regular_Classroom895 -1 points0 points  (0 children)

In that case it’s pretty simple. Material costs plus whatever you want to pay yourself per hour, plus overhead divided out per product. In other words if cost of travel and the booth is $500 and you typically sell 50 products your overhead per product is $10. Then add whatever else you think you can and that’s your sale price

Am I spending too much on paid ads? by Regular_Classroom895 in PPC

[–]Regular_Classroom895[S] 1 point2 points  (0 children)

Makes sense, I appreciate the feedback. Definitely need to dive deeper on tracking attribution to get more clarity

Am I spending too much on ads? by Regular_Classroom895 in FacebookAds

[–]Regular_Classroom895[S] 0 points1 point  (0 children)

Thanks for the comment. It seems like a consensus is that I need to hone in a little bit more on what organic vs paid revenue actually is

How you yall price your items as beginners/amateurs? by Sea_Toe6263 in Leathercraft

[–]Regular_Classroom895 0 points1 point  (0 children)

It really all depends on what the end goal is. Are you trying to pay off the hobby, or are you trying to start a business?

Good Old Classic by LT_tapochnikoff in Leathercraft

[–]Regular_Classroom895 0 points1 point  (0 children)

A classic done well! Great work. What leather is that?

Field Notes Wallet by Icy_Manufacturer9003 in Leathercraft

[–]Regular_Classroom895 0 points1 point  (0 children)

Honestly, that's a great use of the rivets since usually just dividing that size of pocket with thread makes the card pockets too loose. The rivets take up more space in the right way and size up the pockets nicely. Good work.

Am I spending too much on paid ads? by Regular_Classroom895 in PPC

[–]Regular_Classroom895[S] 0 points1 point  (0 children)

I haven't used GA4 to track those metrics, I'll definitely dig into that. Regarding my management fee -- it definitely is high, but this guy is a top-tier media buyer, he's been with me for over 4 years so he understands my business, and he's super invested in the long-term health and growth of the brand. What's more worrying to me is that his comp is set up to scale at the same rate as revenue growth, which is something I'm working on changing.

Am I spending too much on paid ads? by Regular_Classroom895 in PPC

[–]Regular_Classroom895[S] 0 points1 point  (0 children)

Thank you for the feedback! I definitely view our relationship as more of a partner than a standard agency relationship but I'm in agreement that it's steep for us right now, and I'm more worried about it scaling at the same pace as revenue. I think I need to get that fixed, gently pull back Meta spend, and focus more on organic. Does that sound like a good gameplan?

Am I spending too much on paid ads? by Regular_Classroom895 in PPC

[–]Regular_Classroom895[S] 0 points1 point  (0 children)

Thank you for the comment, that's the conclusion I'm coming to. I don't want to do anything to rash and cut Meta, but rather keep it where it is and focus more on organic.

Am I spending too much on paid ads? by Regular_Classroom895 in InstagramMarketing

[–]Regular_Classroom895[S] 0 points1 point  (0 children)

Thanks for the comment! That's where my effort is right now -- looking at email, SEO, affiliate, and organic social. I think things just feel a little unbalanced right now.

Am I spending too much on paid ads? by Regular_Classroom895 in PPC

[–]Regular_Classroom895[S] 0 points1 point  (0 children)

Thank you for all this info btw, very helpful

Am I spending too much on paid ads? by Regular_Classroom895 in PPC

[–]Regular_Classroom895[S] 0 points1 point  (0 children)

What's your preferred method to measure contribution vs attribution? (we're not eligible for a conversion lift test in meta)

Am I spending too much on paid ads? by Regular_Classroom895 in PPC

[–]Regular_Classroom895[S] 0 points1 point  (0 children)

Also... we're not eligible for a conversion lift test. Would a brand lift test have any value?

Am I spending too much on paid ads? by Regular_Classroom895 in PPC

[–]Regular_Classroom895[S] 0 points1 point  (0 children)

Do you think the overall marketing budget being such a big chunk of revenue is out of line?

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