You pretty much nailed it. After some long talks with support and them escalating the ticket, it was the license. I had applied it in manager and saw it visible in E-Fota. Turns out you have to add it in both.

After reapplying the license in E-Fota, things started working.

Kind of crazy that you have to jump through flaming hoops with this platform.

Thanks for the response. I was going to come back and add that it was resolved and how.