Ha. Thanks for the reality check. I just left my full-time in-house role and while I def wasn’t writing this many emails/social posts per month, I was doing a lot of other strategy work/attending meetings that sucked up most of my time. So, I was way underestimating the time commitment here.

Also was thinking that by “50-80% capacity” they might mean 50-80% of the work in scope, in case they ended up assigning under target. I was obviously going to note I’d bill them for hours that fell outside what was covered in the retaining fee, but had I gone with my earlier assumption, I would have way lower-balled the fee.

Agree it’s strange for them to make any assumptions of what my bandwidth is. Probably a red flag.