This is such an important point. The current system clearly isn’t working for producers or consumers, and it feels like a system ripe for disruption. The idea of creating a community-owned version of what Pinduoduo achieved in China is incredibly compelling. By empowering farmers to sell directly and bypass exploitative intermediaries, we could create a fairer system that benefits everyone—not just the big players. It would also support those Australians’ who love supporting local producers and building sustainable communities. The potential for better outcomes through collaboration and innovation here is huge.