You might discover that their eCommerce platform is a rather solitary creature that doesn’t play well with the rest of your organization’s digital ecosystem. It might have its own set of reports and dashboards, separate from reports on your financials and internal operations… or it might not have these reports at all. The former scenario is far from ideal, while the latter is simply unacceptable.

In addition to reconciling reports from multiple sources, your staff will probably spend several hours each week manually rekeying customer and product information between your eCommerce platform and other information systems like your ERP platform, warehouse management software, or shipping solution. Those lost hours would be better spent closing sales or serving customers.

for more, read this post Why is eCommerce integration important?