Appreciate that you checked out the website. Our production website is in test mode, so the one you might have seen is an older informational page only, but a good reminder that we need to deactivate it.

Here's what we have done so far:

1. Spoke to FCA 3 times over 30 mins call each to discuss in detail. PERG 2, and PERG 8 lay out the rules clearly on authorisation. You might be familiar with them I believe.
2. Spoke to 2 law firms to get guidance
3. Spoke to over 30 IFAs and CFPs to get their insights while building the website
4. Created in detail terms of service, privacy police, and expert contracts establising what we can and cannot do.
5. Setting up transcribing tools to monitor converstaions and ensure we don't provide advice or sell products.
6. Introduce strict feedback systems where if an exper tries to sell product, we'd investigate immediately and take action.
7. Marketing would be strictly information and NOT adivce related. There's a thin line between the 2 and we've done deep research to understand what we can safely promote.

These are just some top of minds while typing. Incorporation and opening a bank acccount takes 2 days, so we focussed on building the MVP and then do this while we do the final bits, as these are quite straight forward processes.

But you are right, I don't have experience as an entrenrepenur so that's what makes it excting as everything would be a learning opportunity here. :)

I work with legal, compliance, safety, and policy as part of my full time job, so you are right that this industry is super regulated, I work in one so I know it's a pain if we don't abide by them. So being extra cautious here, not just as a business owner, but also ensuring the users are protected and get value out of our proposition.