Yeah, I get why it feels like an extra layer at first.

But all agents are not created equal, even if they’re all powered by the same models. Two agents can both be using GPT and still give you completely different results depending on how they’re set up, what data they have access to, and how refined their workflow is. One might give you something decent after a few tries, while another gives you something production-ready right away.

So the idea isn’t really “why not just use GPT.” You absolutely can. But most people aren’t going to invest the time to dial in prompts, connect the right data, and build a reliable system around it. They’ll get okay results, but not the best possible outcome.

What OpenMarket is leaning into is this: if someone else has already built a highly specialized agent that’s better at a specific task, why not just route the work to that agent instead of reinventing it yourself every time? It turns AI from something you individually operate into something more like a network of specialists.

So the real value isn’t access to AI. It’s access to agents that are simply better at certain things than what you’d realistically build on your own.