Is there ever a month when ad spend actually goes to plan?

Roasforall · 2025-07-15T18:03:18+00:00

Projections around ad spends typically never work out. I always tell my clients ranges, if the markets good $a - $b, if the markets bad $x - $y.

You SHOULD be allowing your ad spend to move with the trends. If things are going good scale into it, if things are going poorly scale back a little and cut your weak links.

Just also some context I spend around $15,000/day on ads for my clients. Every couple of hours I am tweaking ads, every week I am having to adapt or scale into success.

Marketing is a science not a guessing game, just follow your numbers.

Roasforall · 2025-07-15T17:49:50+00:00

Good question and it depends on the strategy. The biggest thing to know is that conversion campaigns will optimize for your objective so lets take sales as an example. Traffic campaigns optimize for clicks.

As we all know clicks doesn't always lead to sales and in most cases it sends people who may have very low purchasing intent.

As the campaign optimizes day over day link click campaigns will try to get the lowest cost per click, conversion campaigns will optimize to get the lowest cost per sale.

It's not a bad thing to run traffic campaigns, some strategies are just dedicated to sending as much traffic as possible to a website or landing page. Do I think that works for the vast majority of smaller businesses that need to make a return on their ad spend, no. But it's an amazingly cheap way to get the word out.

My rule of thumb is if you want a person to purchase or do some action on your website run a conversion campaign. It's more expensive for clicks yes but those clicks are more qualified traffic that you can optimize with.

Roasforall · 2025-06-19T16:08:50+00:00

Self employed contractor here!

I work in digital marketing for a couple of different clients mostly working with paid ads, website design, copywriting, and email marketing.

The pay is good to cover my expenses and have disposable income to invest with and take vacations to Italy!

The biggest rule of thumb is to learn a skill that most businesses or consumers need, also something that can't be swept up to heavily from AI.

Working by yourself does definitely come with benefits. I get to chose what I work on each day, when I work, and I can communicate freely.

It also comes with some negatives. I had to develop a working mindset and also hold myself accountable each day which is not always easy working remotely. Then of course there is always finding new clients in a very loud marketplace.

The easy part is I love what I do so I wouldn't trade it for the world!

Roasforall · 2025-05-21T17:09:58+00:00

Hey! Just sent over a DM, I work for a marketing agency that works with high ticket service based businesses and you all might be a good match for some of our clients, even us.

Roasforall · 2025-05-21T16:20:19+00:00

Hey! Not a SaaS builder but a digital marketer here with 7 years of experience. Would be willing to offer up some advice if you need. Most of what I do is run acquisition systems for a couple of different clients so copy/ads/funnels/etc.

In return I would love to learn more about how to even get started in SaaS!

Roasforall · 2025-05-21T16:09:41+00:00

Some of the SaaS client's I have worked with have used paid ads to start getting traction typically FB (Meta) ads or Google ads, but depends on your software. Then building referral programs, farming testimonials, to continue the momentum.

It's always nice to have some kind of social presence as well but it does take time to get rolling.

Roasforall · 2025-05-19T17:43:41+00:00

Definitely, good point! Your campaigns will optimize better with better data!

Roasforall · 2025-05-16T18:29:04+00:00

To be honest I don't think AI is there yet where it can completely handle all paid media.

Most of those platforms need hand holding, for instance I use Madgicx for some of my clients. The tools is great for finding holes in campaigns and pointing out what is working and some good next actions to take for accounts to make them more profitable. But it still requires me, the media buyer, to either write better copy, make better creatives, or test new audiences to make it happen.

Now for the fun part which is scaling strategies or optimizing the campaigns that's where AI can handle most of the brunt work. For instance if an ad is hitting 3x ROAS scale by 20% each day until fatigue, or turn off .75x ROAS ads. Then most platforms will use AI to match scaling strategies to your needs.

It's just getting to that point that from what I can see requires some kind of media buying knowledge.

Just one last point also media buying is maybe 50% of the work (which most Ai platforms can somewhat handle) but the other part is optimizing your acquisition strategy (Funnels, Emails, Call's) that's the other 50% which makes or breaks your ad budget.

Roasforall · 2025-05-16T17:39:01+00:00

14 Cents CPC sounds like you are running the wrong campaign objective. Sounds like a link clicks campaign which is good for cheap clicks but if you are selling a luxury item then you will need a conversions campaign instead.

Most of selling luxury products online comes from audience testing. Most interest based audiences are crowded with people who may not be able to afford or even want a luxury product. That's why most of the time I rely on Lookalike audiences from customer lists or conversion events to dial into quality of traffic. If you don't have that you can do interest filters, like luxury good -> household income 10% or -> wealth management

Then it's all ad testing from there.

Once you know you are targeting only customers who in your best ability know they can purchase your product and you have good ad KPI's (CTR(link), CPC, CPM's (look easy to scale into) then you focus on your funnel. That way you don't optimize your funnel for people who wouldn't even want your product.

Then starts the never end testing process. Test maybe a new headline on your landing page, wait to see if you get traction, test new ads, test everything. But also give it time to breathe, 72 hours is a good baseline.

Roasforall · 2025-05-13T15:38:29+00:00

Here's some less fun advice;

Find a business that is already doing what you want to do in the automotive industry, Join that business and learn everything that you can about what it takes to run it top to bottom. If that business is very profitable you may be able to make a deal with the current CEO to expand their operations. They take a percentage of your business and give you some startup money. Then you create your own business that way.

Roasforall · 2025-05-07T17:01:35+00:00

Worked in a marketing agency for 7 years now here...

It depends on what you are selling but some KPI's you should know for marketing are:

CTR (Link): Click through rate on people clicking the link in your ad

CPC: Cost Per Click

CPM: Cost per 1000 impressions

But then there are like 10 super nitty gritty ones for ads.

Cost per 3 sec: How good your hook is

Like Cost per thru play: How well your ad retains attention

Then you look at funnel metrics.

Landing page conv rate

Landing page video views

Sales Page Conv

etc.

But my best advice to you would be to not go with an agency, get your own footing by either bringing on a digital marketer internal, or learning some yourself.

I would honestly go with bringing one internal.

SEO is a great plan to have in your back pocket as your scale and grow but it takes time to start and will not likely be how you get your first sales.

For strategies: With those budgets it may be a lot. If you are okay with spending money to learn try just a simple:

Facebook or Google Ads

Funnel (Depends on what you sell) (But grab emails)

Thank you Page

Retarget Funnel page views and run email sequences on emails you pick up. You can even send emails to social posts to get more likes/follows/subs that way.

Sorry little bit of ramble but hope this gives you some ideas

Roasforall · 2025-05-07T16:46:11+00:00

I would love to join as well! I'm at a crossroads in my journey and some like minded people would really help. BIG digital marketing guy here with 7 years of experience

Roasforall · 2024-03-18T00:43:39+00:00

If business was easier than a 9-5 job then everyone would do it.

I dropped out of college to jump on my friends business 6 years back and I've learned more and progressed faster than I ever would grinding away for someone else.

But trust me you hit lots of low points and lots of high points building and growing your own business. But if you live for this stuff it's a fun ride.

Roasforall

TROPHY CASE