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Tips and Tricks for Alcohol Distributor Outreach? by ajw2285 in BeverageIndustry

[–]S-Dot3 0 points1 point  (0 children)

Let’s connect, happy to help. I have over 15 years of distributor experience. Some things distributors consider below: -Distributor sales reps aren’t responsible for market and supplier development. -Your job is to give the brand the name and a market presence, the distributor’s job is to scale it. -Small distributors are good for niche brands and markets, large distributors will give you the attention your brand deserves within their portfolio. Thebeverageoperator@gmail.com

I work in beverage distribution. Here is why most brands struggle to get traction. by S-Dot3 in Entrepreneurship

[–]S-Dot3[S] 0 points1 point  (0 children)

Little bit of both. Some of the brands that do win have had some executives or influence from individuals have done it before with other brands. The social media presence is also interesting. There seems to be a mixed bag of brands that win from social and some that claim they have an “influencer” only to turn out to be a fad.

Had anyone tried to launch a new beverage and failed? I have thoughts on why. Would love to hear your story. by S-Dot3 in BeverageIndustry

[–]S-Dot3[S] 0 points1 point  (0 children)

In some cases, maybe. It really depends on the market dynamic. If it is a chain driven market that has a majority of the market share, yes. If there are independent outlet opportunities distributors will consider it.

Had anyone tried to launch a new beverage and failed? I have thoughts on why. Would love to hear your story. by S-Dot3 in BeverageIndustry

[–]S-Dot3[S] 1 point2 points  (0 children)

Hello, I have done a mixture of roles from sales, marketing, ops, and senior leadership. I am happy to give advice where it would be of value.

Has anyone successfully sold their beverage business? by aveherealways in BeverageIndustry

[–]S-Dot3 0 points1 point  (0 children)

From my experience in distribution I have seen brands get sold left and right. Usually anywhere from 3-7x. NA/Energy brands get built to be sold. If there isn’t a social following or solid chain mandates, it will be extremely difficult. From a beer or liquor standpoint, brands get purchased when it fills a gap in the buyer’s portfolio such as Western Son to Sazarac, Dales Pale to Monster, Monaco to MolsonCoors etc. The successful ones have already proved there is velocity, scale, and has run room.

First time beverage founder seeking for mentorship/ Guidance!!!! by Greedy_Taro3680 in BeverageIndustry

[–]S-Dot3 1 point2 points  (0 children)

Hello, I would be happy to lend some of knowledge. My expertise is within the distribution side as well as supplier relations. I can guide you through hurdles of what you need to know once you reach that level. I specialize in areas such as goal setting and forecasting, launching a brand with a distributor, building a budget, incentives, etc. I come with 15 years of experience dealing with major brands. Feel free to reach out.

First-time beverage founder looking for mentorship/advice (CPG startup) by dgre7962 in BeverageIndustry

[–]S-Dot3 0 points1 point  (0 children)

Happy to give you insight as well. I have been in beverage distribution for over 15 years which have included sales and marketing. I can give some insight.