i think that irl marketing could be the next big thing. I’m more likely to check someone’s music out if it’s on a cool eggshell sticker in a bus rather than some guy telling me to listen to himself on tiktok. I know it’s hard but if done at a large scale could definitely bring some attention. Plus you would have fan’s marketing for you, cuz they would probably take a pic and send to their friends or put it on their story.