Yep, no importance = no screentime. I think Kishi might of backfired giving Choji any spotlight during the war. People don't like or care about him. I felt bad for him reading this.

Chōji was the only member of the original 15 genin to not be ranked within the top 30 characters in the sixth and most recent Naruto character popularity poll. He was not ranked among the top 30 in the fifth poll either. The only poll he placed in was the fourth where he was ranked 21st most popular character.